In September 2017, Audi unveiled the Aicon, a four-door, electric, self-driving car. In a recent advertisement for the Aicon, Audi used MI Theory to illustrate the car’s various features. Howard Gardner comments below:
My friend, Tom Hoerr, a leading authority on the theory of multiple intelligences, brought this advertisement to my attention. When I developed this concept thirty five years ago, I never anticipated how much mileage (!) others might get out of the idea of multiple intelligences. As I quipped to my children, they may get a kick out of this, but not a kickback—the idea of multiple intelligences has always been in the public domain.
Follow this link to see the full advertisement: http://www.audi.com/en/innovation/piloteddriving/ai_aicon.html